June 20, 2015
Augmented Reality is recognized as an innovative and creative way of connecting with customers and the General audience. Advertising companies are expected to tap into the possibilities of Augmented Reality to improve the way they communicate to clients. For instance, AR allows the creation of a three-dimensional thinking where users not only see ads ahead of them, but around them – their peripheral vision. Due to higher resolution, AR also allows for detailed ads.Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it is meant to be used. It has endless possibilities to showcase your product or service in way where the users will have real time interactions and they can decisions on the spot. Think how it is going to change the current scenario of dead advertisement with just impressions to higher rate of conversions. Interactive 3D models, audio, video, and augmented text can works well to capture the attention of any consumer. E-commerce feature could be best way to provide purchase options with the medium of your marketing or advertisement. Print, online or even in a random plane would make you surprised with an interactive augmented view of your favorite products.
Augmented reality has been recognized as an innovative and creative way of connecting with customers and increasing engagement. Advertising and marketing companies will get an incredible opportunity to create highly innovative and intelligent campaigns that integrate digital world with the real world. Augmented Reality has significantly grown in popularity over the last few years, and the AR market is expected to continue this trend; it’s projected to reach $117.4 billion by 2022, as indicated by Markets and Markets research.
Current display network ads shown only in 2 dimensional interface, whether it is in the case of digital or print media. Augmented reality opens the gateway of unlimited possibilities in the three dimension. It will definitely influence the consumers when they will get an opportunity to see the 3 dimensional view of a product with the interactive features like touch, rotate, and scale as it is in the real world. The limitations of current advertisement will be resolved with the real world interactions with the medium in front of them, it can be a newspaper, magazine, flyer or a marketing booklet.
We’re living in the age of rapid change in every segments, especially in technology and that is the primary factor which is influencing people to make decisions in all levels. Multiplicity is one of the trending consumer behavior of this time. There is a higher level of increase in expectation on doing things that involves interacting with all our senses, offers us a range of touch points to play with, and involves us entirely in new experiences. Hyper efficiency is the next trending behavior which drives people to do everything faster, smarter and super charged forms. They love places or platforms which can provide everything they want in a single click or touch. New Technology Revolutions is the big thing which is influencing people’s daily life in a larger extend. Science and Technology is no more a closed room for anyone, it is available everywhere and that is transforming people from so-called consumers to creators. People have every source of knowledge and tools of development in front of them, so in a short span of time everyone around us will be manufacturers and they will create what they want at any time. Escapism is the latest trend in the global consumerism, people are tired of getting tied with responsibilities. They are seeking occasions that allow them to let go of all responsibilities and inhibitions, and embrace outlandish hedonism. Super-personalized. Personalization is another trend which has been taken out of the hands and tastes of consumers. This is not just bespoke you select – it is also bespoke that selects you. Advances in technology mean that products are able to read consumers and give them what they want – sometimes without even being asked.
All these trends says one thing, smarter consumers need interactive smarter platforms where they will get products based on their personal choices, advertisements based on consumer’s behavior and multi-sensory interaction possibilities. Here is Augmented Reality will be a game changer for the next generation consumerism.(eg:https://bit.ly/2H3Nc67)
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